How Selling More to Older Consumers Can Help Your SW Florida Business
Why Everyone Should Know Your Name
If buyers don't think of you first when they need your product or service, you may never get a chance to make the sale.
That's why you need to advertise--and do more, not less, of it when the economy is sour.
Their
Golden Years...Your Golden Opportunity
Older
consumers dominate our marketplace in SW Florida. Even companies that don't think
of themselves as senior oriented can profit by improving their appeal to the elderly,
their families and others who help them. But how do you reach them?
- Say goodbye to high rates and wasted circulation.
- Say hello to a targeted audience of buyers.
- Reach them while they're shopping.
- Annual publishing schedule gives continuous market presence at a price you can afford.
- Break through the clutter. Readers who don't skim and toss. Editorial that doesn't compete with your ad.
- Up to $300 in valuble bonuses!
Geography:
Manatee County FL
Manatee County--
MAN Directory
Sponsored
by Manatee Aging Network
Published
Annually in November
Distribution:
30,000 copies.
Geography:
Sarasota
County FL
Sarasota County--
SCAN
Directory
Sponsored
by Sarasota County Aging Network
Published
Annually in January
Distribution:
65,000 copies
Geography:
SE Hillsborough
County FL
SouthShore
Health & Wellness
(Brandon, Riverview, Apollo
Beach, Ruskin, Sun City Center)
Published Semi-Annually in October & April
Distribution:
15,000 copies.
Sarasota.com
Resources, news, knowledge & opinion for the elderly of Sarasota & their families.....
Over 150 listings in 48 categories of categories of goods and services from Adult Day Care to Volunteer Opportunities tailored for the needs of Manatee County's older citizens. Includes assisted and retirement living options, Medicare information, home health services, financial and legal services, support groups and other resources for seniors and their families. Published in print annually with companion web site.
Older consumers
- 1/3rd of local households.
- Spend a lot like everyone else--but a lot more on healthcare and entertainment.
- Less affected by the recession.
- Only 5% lost over 20% of their portfolio
Copies available at local libraries, chambers of commerce, hosptials & doctors' offices, from other professionals who work with seniors and at other locations where seniors gather.
To obtain copies by mail, please send your name and address to:
The
Business Solution Group
4411 Bee Ridge Rd.--#195
Sarasota FL 34233
For
bulk quantities,
please call 941-870-3523
For information
on advertising, please call 941-870-3523
(out of 941 area, call toll free:
888-697-9562)
or email Info@BusinessSolutionGroup.com
Visit our web site www.BusinessSolutionGroup.com